Posts Tagged: startup marketing

online behavior, ecommerce user behavior, website design

Facing the truth of E-commerce. The business of selling pixels.

Over the last few weeks, I’ve had in-depth conversations with three different e-commerce businesses. 1. An online aggregator for offline¬†designers across India, selling unique accessories for men and women. 2. A peer-2-peer social lending (microfinance) platform where one can give

online behavior, ecommerce user behavior, website design

Facing the truth of E-commerce. The business of selling pixels.

Over the last few weeks, I’ve had in-depth conversations with three different e-commerce businesses. 1. An online aggregator for offline¬†designers across India, selling unique accessories for men and women. 2. A peer-2-peer social lending (microfinance) platform where one can give

What will Marketing in 2012 look like?

Most predictions claim that Marketing in 2012 will be centered around the growing importance of social influence, personalized messages, measurable metrics, and video. I don’t deny that these trends will grow further, but here’s my list for 2012: 1. Embrace

What will Marketing in 2012 look like?

Most predictions claim that Marketing in 2012 will be centered around the growing importance of social influence, personalized messages, measurable metrics, and video. I don’t deny that these trends will grow further, but here’s my list for 2012: 1. Embrace

At work, get your calories by feeding on Customer Delight.

It has taken me a while, and several mistakes, to fully imbibe and crystallize the difference between ‘junk’ work and ‘real’ work. I guess I needed to get away from the noise and work on a small project with someone

At work, get your calories by feeding on Customer Delight.

It has taken me a while, and several mistakes, to fully imbibe and crystallize the difference between ‘junk’ work and ‘real’ work. I guess I needed to get away from the noise and work on a small project with someone