Posts Tagged: linkedin

business plan, problem solving, behavior change, design behaviors, startup pitch

Why the ‘Problem’ and ‘Solution’ based format is broken?

For decades every presentation be it a startup pitch, a corporate project or a government plan started out with the sacred ‘Problem’ slide, followed by the equally respected ‘Solution’ slide. I’m voting we modify this format, even for worthy problems and

Featured / 3 comments
business plan, problem solving, behavior change, design behaviors, startup pitch

Why the ‘Problem’ and ‘Solution’ based format is broken?

For decades every presentation be it a startup pitch, a corporate project or a government plan started out with the sacred ‘Problem’ slide, followed by the equally respected ‘Solution’ slide. I’m voting we modify this format, even for worthy problems and

Featured / 3 comments
kindle behavior, reader behavior, publishing industry, amazon disruption

Can I buy a few pages Mr. Publisher?

The idea of allowing readers to purchase a book incrementally is not new. We’ve seen startups such as inkling.com attempt to do this in education, where students hate the idea of buying an entire reference book. There’s LonelyPlanet which sells

kindle behavior, reader behavior, publishing industry, amazon disruption

Can I buy a few pages Mr. Publisher?

The idea of allowing readers to purchase a book incrementally is not new. We’ve seen startups such as inkling.com attempt to do this in education, where students hate the idea of buying an entire reference book. There’s LonelyPlanet which sells

Innovation Abuse – the new corporate evil to watch out for.

The word “innovation” is blatantly abused by companies, especially by veterans in the Tech industry who struggle to keep up with smarter competition from startups. For a moment, consider all the ideas that get approved, the huge funding that gets sanctioned,

Innovation Abuse – the new corporate evil to watch out for.

The word “innovation” is blatantly abused by companies, especially by veterans in the Tech industry who struggle to keep up with smarter competition from startups. For a moment, consider all the ideas that get approved, the huge funding that gets sanctioned,

My baby needs an invisible car seat. Oh wait, it can be done!

Car seats work only when the baby stays inside them. I’m convinced that toddlers in India cannot be expected to stay inside car seats. Here’s why – The road is full of drama and often the action here is stranger

My baby needs an invisible car seat. Oh wait, it can be done!

Car seats work only when the baby stays inside them. I’m convinced that toddlers in India cannot be expected to stay inside car seats. Here’s why – The road is full of drama and often the action here is stranger

Valuable hires for making your company future-ready.

As the world becomes increasing data driven and consumers become increasingly distracted and cognitively unavailable, there is going to be a massive need for smart people who can build products that allow for such conditions. Not folks who are plain smart, but

Valuable hires for making your company future-ready.

As the world becomes increasing data driven and consumers become increasingly distracted and cognitively unavailable, there is going to be a massive need for smart people who can build products that allow for such conditions. Not folks who are plain smart, but

online behavior, ecommerce user behavior, website design

Facing the truth of E-commerce. The business of selling pixels.

Over the last few weeks, I’ve had in-depth conversations with three different e-commerce businesses. 1. An online aggregator for offline designers across India, selling unique accessories for men and women. 2. A peer-2-peer social lending (microfinance) platform where one can give

online behavior, ecommerce user behavior, website design

Facing the truth of E-commerce. The business of selling pixels.

Over the last few weeks, I’ve had in-depth conversations with three different e-commerce businesses. 1. An online aggregator for offline designers across India, selling unique accessories for men and women. 2. A peer-2-peer social lending (microfinance) platform where one can give

The End of “Do Not Touch”.

Remember the old days when retail spaces had “DO NOT TOUCH” posters that instructed customers to stay away from products and display pieces. Those days are probably over. Even the small-store owner in the heart of India admits that he

The End of “Do Not Touch”.

Remember the old days when retail spaces had “DO NOT TOUCH” posters that instructed customers to stay away from products and display pieces. Those days are probably over. Even the small-store owner in the heart of India admits that he

Why I cringe when I hear the title “Product Manager”

The word “manage” makes me uncomfortable; less in the context of People, and more in the context of Products, especially Web products that are rapidly owned or discarded by users. Why put the word Manager in the title of someone whose

Why I cringe when I hear the title “Product Manager”

The word “manage” makes me uncomfortable; less in the context of People, and more in the context of Products, especially Web products that are rapidly owned or discarded by users. Why put the word Manager in the title of someone whose

Healthcare – Democratic, Accessible and Proactive

One day, not too far away, I envision Healthcare to be democratic, accessible and proactive. This is an area in which I have immense interest but very little expertise. However, recently, I seem to have made some progress in terms of

Healthcare – Democratic, Accessible and Proactive

One day, not too far away, I envision Healthcare to be democratic, accessible and proactive. This is an area in which I have immense interest but very little expertise. However, recently, I seem to have made some progress in terms of

Do paper coupons work better for E-commerce?

I’m curious if anyone has simultaneously experimented with both forms of coupons i.e. sent a paper coupon to a random set of customers, and sent an e-coupon of the same value to another random set of customers. Which set had a higher

Do paper coupons work better for E-commerce?

I’m curious if anyone has simultaneously experimented with both forms of coupons i.e. sent a paper coupon to a random set of customers, and sent an e-coupon of the same value to another random set of customers. Which set had a higher

habit formation, social network behavior, technology for behavior change

Habitually Yours!

Habit is the latest buzzword in Consumer Web. Habituated users have made Facebook, Twitter and recently Pinterest wildly successful. Who needs to be reminded to visit Facebook? (I know folks who are trying to break that habit!) Although virality got

habit formation, social network behavior, technology for behavior change

Habitually Yours!

Habit is the latest buzzword in Consumer Web. Habituated users have made Facebook, Twitter and recently Pinterest wildly successful. Who needs to be reminded to visit Facebook? (I know folks who are trying to break that habit!) Although virality got

The secret of marketing ‘happiness’

Of late there’s a lot of “happiness” around us. Whether in India or any other country, from Domino’s Pizza (Khushiyon ki Home Delivery) to Max New York Life Insurance (Khushiyon Ki Planning), or Coke with its global ‘Open Happiness’ campaign. Almost in

The secret of marketing ‘happiness’

Of late there’s a lot of “happiness” around us. Whether in India or any other country, from Domino’s Pizza (Khushiyon ki Home Delivery) to Max New York Life Insurance (Khushiyon Ki Planning), or Coke with its global ‘Open Happiness’ campaign. Almost in

Will the Internet grow as predicted by the Indian Media?

At the beginning of the new year, newspapers make claims that local languages are the “next big thing” on the Internet. I rarely find any real evidence in these articles –  compelling applications, or new sectors, or startups are missing

Will the Internet grow as predicted by the Indian Media?

At the beginning of the new year, newspapers make claims that local languages are the “next big thing” on the Internet. I rarely find any real evidence in these articles –  compelling applications, or new sectors, or startups are missing

pricing strategy, pricing design, customer behavior

Think outside the Price.

In an earlier post, I had mentioned that 2012 will see the “Return of Simplicity” to marketing. The recent announcement by J.C. Penney is a great example -“Penney is getting rid of the hundreds of sales it offers each year

pricing strategy, pricing design, customer behavior

Think outside the Price.

In an earlier post, I had mentioned that 2012 will see the “Return of Simplicity” to marketing. The recent announcement by J.C. Penney is a great example -“Penney is getting rid of the hundreds of sales it offers each year

What will Marketing in 2012 look like?

Most predictions claim that Marketing in 2012 will be centered around the growing importance of social influence, personalized messages, measurable metrics, and video. I don’t deny that these trends will grow further, but here’s my list for 2012: 1. Embrace

What will Marketing in 2012 look like?

Most predictions claim that Marketing in 2012 will be centered around the growing importance of social influence, personalized messages, measurable metrics, and video. I don’t deny that these trends will grow further, but here’s my list for 2012: 1. Embrace

Does your pricing strategy suffer from logical thinking?

Have you looked at a pricing plan and wondered what the hell is going on? A. $50 – Internet Only Subscription B. $100 – Print Only Subscription C. $100 – Internet and Print Subscription When pricing products I had often

Does your pricing strategy suffer from logical thinking?

Have you looked at a pricing plan and wondered what the hell is going on? A. $50 – Internet Only Subscription B. $100 – Print Only Subscription C. $100 – Internet and Print Subscription When pricing products I had often

The Questions we often ask ourselves in India

Life is India is just remarkable! Every day we witness an unthinkable and diverse set of experiences that if we decided to pause our routine and think about them, we would never move beyond the first experience in the morning. That’s

The Questions we often ask ourselves in India

Life is India is just remarkable! Every day we witness an unthinkable and diverse set of experiences that if we decided to pause our routine and think about them, we would never move beyond the first experience in the morning. That’s

At work, get your calories by feeding on Customer Delight.

It has taken me a while, and several mistakes, to fully imbibe and crystallize the difference between ‘junk’ work and ‘real’ work. I guess I needed to get away from the noise and work on a small project with someone

At work, get your calories by feeding on Customer Delight.

It has taken me a while, and several mistakes, to fully imbibe and crystallize the difference between ‘junk’ work and ‘real’ work. I guess I needed to get away from the noise and work on a small project with someone

My Experiments with English Tutoring Models

An experiment is a set of steps or a procedure conducted to examine the validity of a hypothesis, or to determine the efficacy of something previously untried. Hypothesis: Indians aspire to speak and learn good English. Both Indian society and Indian

My Experiments with English Tutoring Models

An experiment is a set of steps or a procedure conducted to examine the validity of a hypothesis, or to determine the efficacy of something previously untried. Hypothesis: Indians aspire to speak and learn good English. Both Indian society and Indian

When ‘Return (of) Investment’ matters more than ‘Return (on) Investment’

“The woods are lovely dark and deep, But I have promises to keep, And money to return before I sleep, And money to return before I sleep.” The only person you will find humming these words is someone who has

When ‘Return (of) Investment’ matters more than ‘Return (on) Investment’

“The woods are lovely dark and deep, But I have promises to keep, And money to return before I sleep, And money to return before I sleep.” The only person you will find humming these words is someone who has