Posts Tagged: ecommerce

women shopping behavior, online user behavior

What I learnt from deep diving into women’s shopping behavior

Here are my notes from a wide set of conversations with fashion-conscious women about their shopping behavior: 1. Vision The offline world wins when it comes to vision. I’m not talking about the fancy end goal of shopping, but the literal

women shopping behavior, online user behavior

What I learnt from deep diving into women’s shopping behavior

Here are my notes from a wide set of conversations with fashion-conscious women about their shopping behavior: 1. Vision The offline world wins when it comes to vision. I’m not talking about the fancy end goal of shopping, but the literal

Envisioning the next wave of B2C in India

I see a pattern in the evolution of Consumer Web (B2C) in India. When an experience ceases to be a novelty offline, it begins to thrive online. Often, this offline experience has become mundane, unreliable, or just expensive for the

Envisioning the next wave of B2C in India

I see a pattern in the evolution of Consumer Web (B2C) in India. When an experience ceases to be a novelty offline, it begins to thrive online. Often, this offline experience has become mundane, unreliable, or just expensive for the