Posts Tagged: consumer marketing

hard problems, social behavior, social psychology

Why I stopped using the phrase “This is not rocket science.”

If you say, “My idea did not work out.” Reply: I can see why it won’t work. Blah Blah…[An explanation follows] If you had said, “My idea worked!” Reply: Great! I can see why it would work. Blah Blah…[An explanation follows] I am 100% sure

hard problems, social behavior, social psychology

Why I stopped using the phrase “This is not rocket science.”

If you say, “My idea did not work out.” Reply: I can see why it won’t work. Blah Blah…[An explanation follows] If you had said, “My idea worked!” Reply: Great! I can see why it would work. Blah Blah…[An explanation follows] I am 100% sure

online behavior, ecommerce user behavior, website design

Facing the truth of E-commerce. The business of selling pixels.

Over the last few weeks, I’ve had in-depth conversations with three different e-commerce businesses. 1. An online aggregator for offline designers across India, selling unique accessories for men and women. 2. A peer-2-peer social lending (microfinance) platform where one can give

online behavior, ecommerce user behavior, website design

Facing the truth of E-commerce. The business of selling pixels.

Over the last few weeks, I’ve had in-depth conversations with three different e-commerce businesses. 1. An online aggregator for offline designers across India, selling unique accessories for men and women. 2. A peer-2-peer social lending (microfinance) platform where one can give

What makes online content viral?

I recently read a research paper that attempted to answer this question. I thought it would be useful to summarize some of the key findings. The conclusions were based on the content sharing patterns of NYTimes. This is a myth

What makes online content viral?

I recently read a research paper that attempted to answer this question. I thought it would be useful to summarize some of the key findings. The conclusions were based on the content sharing patterns of NYTimes. This is a myth

Do paper coupons work better for E-commerce?

I’m curious if anyone has simultaneously experimented with both forms of coupons i.e. sent a paper coupon to a random set of customers, and sent an e-coupon of the same value to another random set of customers. Which set had a higher

Do paper coupons work better for E-commerce?

I’m curious if anyone has simultaneously experimented with both forms of coupons i.e. sent a paper coupon to a random set of customers, and sent an e-coupon of the same value to another random set of customers. Which set had a higher

habit formation, social network behavior, technology for behavior change

Habitually Yours!

Habit is the latest buzzword in Consumer Web. Habituated users have made Facebook, Twitter and recently Pinterest wildly successful. Who needs to be reminded to visit Facebook? (I know folks who are trying to break that habit!) Although virality got

habit formation, social network behavior, technology for behavior change

Habitually Yours!

Habit is the latest buzzword in Consumer Web. Habituated users have made Facebook, Twitter and recently Pinterest wildly successful. Who needs to be reminded to visit Facebook? (I know folks who are trying to break that habit!) Although virality got