Posts Tagged: behavioral marketing

bill gates, ALS ice bucket, consumer behavior, marketing

Why is the ALS Ice Bucket Challenge so popular?

Thousands of promotional campaigns are released everyday. In fact, many are well-known social causes yet people fail to act on the message. Then why did the ALS Ice Bucket Challenge succeed where others failed? To begin with, this campaign’s design successfully

bill gates, ALS ice bucket, consumer behavior, marketing

Why is the ALS Ice Bucket Challenge so popular?

Thousands of promotional campaigns are released everyday. In fact, many are well-known social causes yet people fail to act on the message. Then why did the ALS Ice Bucket Challenge succeed where others failed? To begin with, this campaign’s design successfully

Does your pricing strategy suffer from logical thinking?

Have you looked at a pricing plan and wondered what the hell is going on? A. $50 – Internet Only Subscription B. $100 – Print Only Subscription C. $100 – Internet and Print Subscription When pricing products I had often

Does your pricing strategy suffer from logical thinking?

Have you looked at a pricing plan and wondered what the hell is going on? A. $50 – Internet Only Subscription B. $100 – Print Only Subscription C. $100 – Internet and Print Subscription When pricing products I had often