Category Archives: success patterns

bill gates, ALS ice bucket, consumer behavior, marketing

Why is the ALS Ice Bucket Challenge so popular?

Thousands of promotional campaigns are released everyday. In fact, many are well-known social causes yet people fail to act on the message. Then why did the ALS Ice Bucket Challenge succeed where others failed? To begin with, this campaign’s design successfully

bill gates, ALS ice bucket, consumer behavior, marketing

Why is the ALS Ice Bucket Challenge so popular?

Thousands of promotional campaigns are released everyday. In fact, many are well-known social causes yet people fail to act on the message. Then why did the ALS Ice Bucket Challenge succeed where others failed? To begin with, this campaign’s design successfully

wisdom, self help, balance at work, productivity habits, behavior change

The 3 B’s that define my work

I recently took a sabbatical from ‘structured’ work to allow me to spend unregulated amount of time with my son. This was important to me and to him. Now that he’s started preschool and settled into another routine, I’ve returned

wisdom, self help, balance at work, productivity habits, behavior change

The 3 B’s that define my work

I recently took a sabbatical from ‘structured’ work to allow me to spend unregulated amount of time with my son. This was important to me and to him. Now that he’s started preschool and settled into another routine, I’ve returned

angel investing, investor behavior, startup,

Make your Angel List a subset of your Bucket List

All this intellectual talk about angel investing is getting me worried about where we’re headed. For instance questions such as, does angel investing give better returns than other instruments? How do you beat the average ROI? What’s the best way

angel investing, investor behavior, startup,

Make your Angel List a subset of your Bucket List

All this intellectual talk about angel investing is getting me worried about where we’re headed. For instance questions such as, does angel investing give better returns than other instruments? How do you beat the average ROI? What’s the best way

Envisioning the next wave of B2C in India

I see a pattern in the evolution of Consumer Web (B2C) in India. When an experience ceases to be a novelty offline, it begins to thrive online. Often, this offline experience has become mundane, unreliable, or just expensive for the

Envisioning the next wave of B2C in India

I see a pattern in the evolution of Consumer Web (B2C) in India. When an experience ceases to be a novelty offline, it begins to thrive online. Often, this offline experience has become mundane, unreliable, or just expensive for the

How to get good grades in school?

For the majority of my school and undergraduate years, I was a top 5% student. I don’t think I was exceptionally intelligent. I sucked at pretty much any skill that is socially believed to be a prerequisite for academic success – studying

How to get good grades in school?

For the majority of my school and undergraduate years, I was a top 5% student. I don’t think I was exceptionally intelligent. I sucked at pretty much any skill that is socially believed to be a prerequisite for academic success – studying

The Invisible ‘Like’ Button

This post was also published by YourStory.in. — We have had over three weeks of daily workshops at GSF-Bangalore on topics ranging from customer acquisition, minimal viable product, all the way to high performance teams and term-sheets. Every founder here has met

The Invisible ‘Like’ Button

This post was also published by YourStory.in. — We have had over three weeks of daily workshops at GSF-Bangalore on topics ranging from customer acquisition, minimal viable product, all the way to high performance teams and term-sheets. Every founder here has met

I like founders who let the market price their equity.

This post was also published by YourStory.in. — Most founders, including me, have at some point during their entrepreneurial journey been guilty of over-valuing their equity. I’m proposing that founders are better off if they just stick to this rule – “I

I like founders who let the market price their equity.

This post was also published by YourStory.in. — Most founders, including me, have at some point during their entrepreneurial journey been guilty of over-valuing their equity. I’m proposing that founders are better off if they just stick to this rule – “I

Innovation Abuse – the new corporate evil to watch out for.

The word “innovation” is blatantly abused by companies, especially by veterans in the Tech industry who struggle to keep up with smarter competition from startups. For a moment, consider all the ideas that get approved, the huge funding that gets sanctioned,

Innovation Abuse – the new corporate evil to watch out for.

The word “innovation” is blatantly abused by companies, especially by veterans in the Tech industry who struggle to keep up with smarter competition from startups. For a moment, consider all the ideas that get approved, the huge funding that gets sanctioned,

The End of “Do Not Touch”.

Remember the old days when retail spaces had “DO NOT TOUCH” posters that instructed customers to stay away from products and display pieces. Those days are probably over. Even the small-store owner in the heart of India admits that he

The End of “Do Not Touch”.

Remember the old days when retail spaces had “DO NOT TOUCH” posters that instructed customers to stay away from products and display pieces. Those days are probably over. Even the small-store owner in the heart of India admits that he

habit formation, social network behavior, technology for behavior change

Habitually Yours!

Habit is the latest buzzword in Consumer Web. Habituated users have made Facebook, Twitter and recently Pinterest wildly successful. Who needs to be reminded to visit Facebook? (I know folks who are trying to break that habit!) Although virality got

habit formation, social network behavior, technology for behavior change

Habitually Yours!

Habit is the latest buzzword in Consumer Web. Habituated users have made Facebook, Twitter and recently Pinterest wildly successful. Who needs to be reminded to visit Facebook? (I know folks who are trying to break that habit!) Although virality got

The secret of marketing ‘happiness’

Of late there’s a lot of “happiness” around us. Whether in India or any other country, from Domino’s Pizza (Khushiyon ki Home Delivery) to Max New York Life Insurance (Khushiyon Ki Planning), or Coke with its global ‘Open Happiness’ campaign. Almost in

The secret of marketing ‘happiness’

Of late there’s a lot of “happiness” around us. Whether in India or any other country, from Domino’s Pizza (Khushiyon ki Home Delivery) to Max New York Life Insurance (Khushiyon Ki Planning), or Coke with its global ‘Open Happiness’ campaign. Almost in

Why is free shipping the only option in Indian e-commerce?

In the US, shipping fees are used creatively by merchants to build customer loyalty and segment customers based on urgency and total spend. There are numerous examples – Free shipping above $25, Next day delivery if you order within the

Why is free shipping the only option in Indian e-commerce?

In the US, shipping fees are used creatively by merchants to build customer loyalty and segment customers based on urgency and total spend. There are numerous examples – Free shipping above $25, Next day delivery if you order within the

At work, get your calories by feeding on Customer Delight.

It has taken me a while, and several mistakes, to fully imbibe and crystallize the difference between ‘junk’ work and ‘real’ work. I guess I needed to get away from the noise and work on a small project with someone

At work, get your calories by feeding on Customer Delight.

It has taken me a while, and several mistakes, to fully imbibe and crystallize the difference between ‘junk’ work and ‘real’ work. I guess I needed to get away from the noise and work on a small project with someone

social behavior change, last mile problems

For the last mile, be prepared to run a different race!

Even the most complex ideas can be made simple and relevant with the help of a story or an example. This is illustrated beautifully by Sendhil Mullainathan, a behavioral economist whose TED talk describes social problems that remain unsolved because

Featured / 6 comments
social behavior change, last mile problems

For the last mile, be prepared to run a different race!

Even the most complex ideas can be made simple and relevant with the help of a story or an example. This is illustrated beautifully by Sendhil Mullainathan, a behavioral economist whose TED talk describes social problems that remain unsolved because

Featured / 6 comments