Category Archives: growth strategies

bill gates, ALS ice bucket, consumer behavior, marketing

Why is the ALS Ice Bucket Challenge so popular?

Thousands of promotional campaigns are released everyday. In fact, many are well-known social causes yet people fail to act on the message. Then why did the ALS Ice Bucket Challenge succeed where others failed? To begin with, this campaign’s design successfully

bill gates, ALS ice bucket, consumer behavior, marketing

Why is the ALS Ice Bucket Challenge so popular?

Thousands of promotional campaigns are released everyday. In fact, many are well-known social causes yet people fail to act on the message. Then why did the ALS Ice Bucket Challenge succeed where others failed? To begin with, this campaign’s design successfully

customer behavior, customer service, luxury service design,

Luxury lies in the eyes of the beholder

“We’re a luxury brand.”  When this statement is made by a marketer of a service provider, I am forced to think deeply about what constitutes luxury for the customer. And often I find, that marketers of services who segment themselves

customer behavior, customer service, luxury service design,

Luxury lies in the eyes of the beholder

“We’re a luxury brand.”  When this statement is made by a marketer of a service provider, I am forced to think deeply about what constitutes luxury for the customer. And often I find, that marketers of services who segment themselves

yahoo future, online user behavior

I wish Yahoo redefines WYSIWYG.

(WYSIWYG – A popular acronym, especially among Web enthusiasts, What You See Is What You Get) Why do we visit Facebook as often as we do? Are we really thinking ‘let us keep in touch with friends’ or are we

yahoo future, online user behavior

I wish Yahoo redefines WYSIWYG.

(WYSIWYG – A popular acronym, especially among Web enthusiasts, What You See Is What You Get) Why do we visit Facebook as often as we do? Are we really thinking ‘let us keep in touch with friends’ or are we

online behavior, ecommerce user behavior, website design

Facing the truth of E-commerce. The business of selling pixels.

Over the last few weeks, I’ve had in-depth conversations with three different e-commerce businesses. 1. An online aggregator for offline designers across India, selling unique accessories for men and women. 2. A peer-2-peer social lending (microfinance) platform where one can give

online behavior, ecommerce user behavior, website design

Facing the truth of E-commerce. The business of selling pixels.

Over the last few weeks, I’ve had in-depth conversations with three different e-commerce businesses. 1. An online aggregator for offline designers across India, selling unique accessories for men and women. 2. A peer-2-peer social lending (microfinance) platform where one can give

What makes online content viral?

I recently read a research paper that attempted to answer this question. I thought it would be useful to summarize some of the key findings. The conclusions were based on the content sharing patterns of NYTimes. This is a myth

What makes online content viral?

I recently read a research paper that attempted to answer this question. I thought it would be useful to summarize some of the key findings. The conclusions were based on the content sharing patterns of NYTimes. This is a myth

The End of “Do Not Touch”.

Remember the old days when retail spaces had “DO NOT TOUCH” posters that instructed customers to stay away from products and display pieces. Those days are probably over. Even the small-store owner in the heart of India admits that he

The End of “Do Not Touch”.

Remember the old days when retail spaces had “DO NOT TOUCH” posters that instructed customers to stay away from products and display pieces. Those days are probably over. Even the small-store owner in the heart of India admits that he

habit formation, social network behavior, technology for behavior change

Habitually Yours!

Habit is the latest buzzword in Consumer Web. Habituated users have made Facebook, Twitter and recently Pinterest wildly successful. Who needs to be reminded to visit Facebook? (I know folks who are trying to break that habit!) Although virality got

habit formation, social network behavior, technology for behavior change

Habitually Yours!

Habit is the latest buzzword in Consumer Web. Habituated users have made Facebook, Twitter and recently Pinterest wildly successful. Who needs to be reminded to visit Facebook? (I know folks who are trying to break that habit!) Although virality got

The secret of marketing ‘happiness’

Of late there’s a lot of “happiness” around us. Whether in India or any other country, from Domino’s Pizza (Khushiyon ki Home Delivery) to Max New York Life Insurance (Khushiyon Ki Planning), or Coke with its global ‘Open Happiness’ campaign. Almost in

The secret of marketing ‘happiness’

Of late there’s a lot of “happiness” around us. Whether in India or any other country, from Domino’s Pizza (Khushiyon ki Home Delivery) to Max New York Life Insurance (Khushiyon Ki Planning), or Coke with its global ‘Open Happiness’ campaign. Almost in

pricing strategy, pricing design, customer behavior

Think outside the Price.

In an earlier post, I had mentioned that 2012 will see the “Return of Simplicity” to marketing. The recent announcement by J.C. Penney is a great example -“Penney is getting rid of the hundreds of sales it offers each year

pricing strategy, pricing design, customer behavior

Think outside the Price.

In an earlier post, I had mentioned that 2012 will see the “Return of Simplicity” to marketing. The recent announcement by J.C. Penney is a great example -“Penney is getting rid of the hundreds of sales it offers each year

Why is free shipping the only option in Indian e-commerce?

In the US, shipping fees are used creatively by merchants to build customer loyalty and segment customers based on urgency and total spend. There are numerous examples – Free shipping above $25, Next day delivery if you order within the

Why is free shipping the only option in Indian e-commerce?

In the US, shipping fees are used creatively by merchants to build customer loyalty and segment customers based on urgency and total spend. There are numerous examples – Free shipping above $25, Next day delivery if you order within the

What will Marketing in 2012 look like?

Most predictions claim that Marketing in 2012 will be centered around the growing importance of social influence, personalized messages, measurable metrics, and video. I don’t deny that these trends will grow further, but here’s my list for 2012: 1. Embrace

What will Marketing in 2012 look like?

Most predictions claim that Marketing in 2012 will be centered around the growing importance of social influence, personalized messages, measurable metrics, and video. I don’t deny that these trends will grow further, but here’s my list for 2012: 1. Embrace

Does your pricing strategy suffer from logical thinking?

Have you looked at a pricing plan and wondered what the hell is going on? A. $50 – Internet Only Subscription B. $100 – Print Only Subscription C. $100 – Internet and Print Subscription When pricing products I had often

Does your pricing strategy suffer from logical thinking?

Have you looked at a pricing plan and wondered what the hell is going on? A. $50 – Internet Only Subscription B. $100 – Print Only Subscription C. $100 – Internet and Print Subscription When pricing products I had often

At work, get your calories by feeding on Customer Delight.

It has taken me a while, and several mistakes, to fully imbibe and crystallize the difference between ‘junk’ work and ‘real’ work. I guess I needed to get away from the noise and work on a small project with someone

At work, get your calories by feeding on Customer Delight.

It has taken me a while, and several mistakes, to fully imbibe and crystallize the difference between ‘junk’ work and ‘real’ work. I guess I needed to get away from the noise and work on a small project with someone