Category Archives: customer behavior

bill gates, ALS ice bucket, consumer behavior, marketing

Why is the ALS Ice Bucket Challenge so popular?

Thousands of promotional campaigns are released everyday. In fact, many are well-known social causes yet people fail to act on the message. Then why did the ALS Ice Bucket Challenge succeed where others failed? To begin with, this campaign’s design successfully

bill gates, ALS ice bucket, consumer behavior, marketing

Why is the ALS Ice Bucket Challenge so popular?

Thousands of promotional campaigns are released everyday. In fact, many are well-known social causes yet people fail to act on the message. Then why did the ALS Ice Bucket Challenge succeed where others failed? To begin with, this campaign’s design successfully

Startup founders and toddlers

What do toddlers and startup founders have in common?

One morning I was walking around in my balcony when suddenly my toddler screamed, “Mumma, you just stepped on my cake! I am a chef, and I am making this beautiful cake with cherries which I had kept right there.” I

Startup founders and toddlers

What do toddlers and startup founders have in common?

One morning I was walking around in my balcony when suddenly my toddler screamed, “Mumma, you just stepped on my cake! I am a chef, and I am making this beautiful cake with cherries which I had kept right there.” I

women shopping behavior, online user behavior

What I learnt from deep diving into women’s shopping behavior

Here are my notes from a wide set of conversations with fashion-conscious women about their shopping behavior: 1. Vision The offline world wins when it comes to vision. I’m not talking about the fancy end goal of shopping, but the literal

women shopping behavior, online user behavior

What I learnt from deep diving into women’s shopping behavior

Here are my notes from a wide set of conversations with fashion-conscious women about their shopping behavior: 1. Vision The offline world wins when it comes to vision. I’m not talking about the fancy end goal of shopping, but the literal

behavior design, user behavior, designing healthy behavior, habit formation

Behavior-led Design & my first handwritten presentation

I recently created a hand-written presentation on the Basics of Behavior-led Design that I’d like to share. Why Behavior-led Design? I often develop ideas using frameworks within Behavioral Science and Psychology. They help me structure and test for customer appeal. More importantly, this

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behavior design, user behavior, designing healthy behavior, habit formation

Behavior-led Design & my first handwritten presentation

I recently created a hand-written presentation on the Basics of Behavior-led Design that I’d like to share. Why Behavior-led Design? I often develop ideas using frameworks within Behavioral Science and Psychology. They help me structure and test for customer appeal. More importantly, this

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customer feedback, customer behavior, seeking feedback

When giving feedback feels like playing with fire!

Have you ever experienced a situation where your brain is all clogged up with obvious feedback you must share as a customer, but your heart won’t let you do it the way you imagined? Imagine that you are usually a

customer feedback, customer behavior, seeking feedback

When giving feedback feels like playing with fire!

Have you ever experienced a situation where your brain is all clogged up with obvious feedback you must share as a customer, but your heart won’t let you do it the way you imagined? Imagine that you are usually a

customer behavior, customer service, luxury service design,

Luxury lies in the eyes of the beholder

“We’re a luxury brand.”  When this statement is made by a marketer of a service provider, I am forced to think deeply about what constitutes luxury for the customer. And often I find, that marketers of services who segment themselves

customer behavior, customer service, luxury service design,

Luxury lies in the eyes of the beholder

“We’re a luxury brand.”  When this statement is made by a marketer of a service provider, I am forced to think deeply about what constitutes luxury for the customer. And often I find, that marketers of services who segment themselves

Behavior design, Google core competency, user behavior

A new way of mapping tech companies – user first degree or second degree?

Founding DNA does not change. When someone asks me what are the big challenges facing a company of any size, I tend to examine the founding DNA. The challenges ahead are typically a reflection of how the founding DNA defers

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Behavior design, Google core competency, user behavior

A new way of mapping tech companies – user first degree or second degree?

Founding DNA does not change. When someone asks me what are the big challenges facing a company of any size, I tend to examine the founding DNA. The challenges ahead are typically a reflection of how the founding DNA defers

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startup founder, entrepreneurship, long term thinking, founder behavior

FYI – The big trend is FYF

An unintended outcome of spending many years at tough problems is an internal bias for bigger and bolder ideas. When selecting a problem to work on or invest in, one may still goof up on many fronts – early traction, trend

startup founder, entrepreneurship, long term thinking, founder behavior

FYI – The big trend is FYF

An unintended outcome of spending many years at tough problems is an internal bias for bigger and bolder ideas. When selecting a problem to work on or invest in, one may still goof up on many fronts – early traction, trend

angel investing, investor behavior, startup,

Make your Angel List a subset of your Bucket List

All this intellectual talk about angel investing is getting me worried about where we’re headed. For instance questions such as, does angel investing give better returns than other instruments? How do you beat the average ROI? What’s the best way

angel investing, investor behavior, startup,

Make your Angel List a subset of your Bucket List

All this intellectual talk about angel investing is getting me worried about where we’re headed. For instance questions such as, does angel investing give better returns than other instruments? How do you beat the average ROI? What’s the best way

yahoo future, online user behavior

I wish Yahoo redefines WYSIWYG.

(WYSIWYG – A popular acronym, especially among Web enthusiasts, What You See Is What You Get) Why do we visit Facebook as often as we do? Are we really thinking ‘let us keep in touch with friends’ or are we

yahoo future, online user behavior

I wish Yahoo redefines WYSIWYG.

(WYSIWYG – A popular acronym, especially among Web enthusiasts, What You See Is What You Get) Why do we visit Facebook as often as we do? Are we really thinking ‘let us keep in touch with friends’ or are we

business plan, problem solving, behavior change, design behaviors, startup pitch

Why the ‘Problem’ and ‘Solution’ based format is broken?

For decades every presentation be it a startup pitch, a corporate project or a government plan started out with the sacred ‘Problem’ slide, followed by the equally respected ‘Solution’ slide. I’m voting we modify this format, even for worthy problems and

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business plan, problem solving, behavior change, design behaviors, startup pitch

Why the ‘Problem’ and ‘Solution’ based format is broken?

For decades every presentation be it a startup pitch, a corporate project or a government plan started out with the sacred ‘Problem’ slide, followed by the equally respected ‘Solution’ slide. I’m voting we modify this format, even for worthy problems and

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Envisioning the next wave of B2C in India

I see a pattern in the evolution of Consumer Web (B2C) in India. When an experience ceases to be a novelty offline, it begins to thrive online. Often, this offline experience has become mundane, unreliable, or just expensive for the

Envisioning the next wave of B2C in India

I see a pattern in the evolution of Consumer Web (B2C) in India. When an experience ceases to be a novelty offline, it begins to thrive online. Often, this offline experience has become mundane, unreliable, or just expensive for the

In a world where everyone wants to be a VP, who wants to be a PV?

Product visionary (PV) is a title missing in action. It rarely exists in product companies, and when it does, its unofficial, often appended on to founders or their chief advisors. In a few years from now this title will exist

In a world where everyone wants to be a VP, who wants to be a PV?

Product visionary (PV) is a title missing in action. It rarely exists in product companies, and when it does, its unofficial, often appended on to founders or their chief advisors. In a few years from now this title will exist

kindle behavior, reader behavior, publishing industry, amazon disruption

Can I buy a few pages Mr. Publisher?

The idea of allowing readers to purchase a book incrementally is not new. We’ve seen startups such as inkling.com attempt to do this in education, where students hate the idea of buying an entire reference book. There’s LonelyPlanet which sells

kindle behavior, reader behavior, publishing industry, amazon disruption

Can I buy a few pages Mr. Publisher?

The idea of allowing readers to purchase a book incrementally is not new. We’ve seen startups such as inkling.com attempt to do this in education, where students hate the idea of buying an entire reference book. There’s LonelyPlanet which sells

Innovation Abuse – the new corporate evil to watch out for.

The word “innovation” is blatantly abused by companies, especially by veterans in the Tech industry who struggle to keep up with smarter competition from startups. For a moment, consider all the ideas that get approved, the huge funding that gets sanctioned,

Innovation Abuse – the new corporate evil to watch out for.

The word “innovation” is blatantly abused by companies, especially by veterans in the Tech industry who struggle to keep up with smarter competition from startups. For a moment, consider all the ideas that get approved, the huge funding that gets sanctioned,

Valuable hires for making your company future-ready.

As the world becomes increasing data driven and consumers become increasingly distracted and cognitively unavailable, there is going to be a massive need for smart people who can build products that allow for such conditions. Not folks who are plain smart, but

Valuable hires for making your company future-ready.

As the world becomes increasing data driven and consumers become increasingly distracted and cognitively unavailable, there is going to be a massive need for smart people who can build products that allow for such conditions. Not folks who are plain smart, but

hard problems, social behavior, social psychology

Why I stopped using the phrase “This is not rocket science.”

If you say, “My idea did not work out.” Reply: I can see why it won’t work. Blah Blah…[An explanation follows] If you had said, “My idea worked!” Reply: Great! I can see why it would work. Blah Blah…[An explanation follows] I am 100% sure

hard problems, social behavior, social psychology

Why I stopped using the phrase “This is not rocket science.”

If you say, “My idea did not work out.” Reply: I can see why it won’t work. Blah Blah…[An explanation follows] If you had said, “My idea worked!” Reply: Great! I can see why it would work. Blah Blah…[An explanation follows] I am 100% sure

online behavior, ecommerce user behavior, website design

Facing the truth of E-commerce. The business of selling pixels.

Over the last few weeks, I’ve had in-depth conversations with three different e-commerce businesses. 1. An online aggregator for offline designers across India, selling unique accessories for men and women. 2. A peer-2-peer social lending (microfinance) platform where one can give

online behavior, ecommerce user behavior, website design

Facing the truth of E-commerce. The business of selling pixels.

Over the last few weeks, I’ve had in-depth conversations with three different e-commerce businesses. 1. An online aggregator for offline designers across India, selling unique accessories for men and women. 2. A peer-2-peer social lending (microfinance) platform where one can give

What makes online content viral?

I recently read a research paper that attempted to answer this question. I thought it would be useful to summarize some of the key findings. The conclusions were based on the content sharing patterns of NYTimes. This is a myth

What makes online content viral?

I recently read a research paper that attempted to answer this question. I thought it would be useful to summarize some of the key findings. The conclusions were based on the content sharing patterns of NYTimes. This is a myth

The End of “Do Not Touch”.

Remember the old days when retail spaces had “DO NOT TOUCH” posters that instructed customers to stay away from products and display pieces. Those days are probably over. Even the small-store owner in the heart of India admits that he

The End of “Do Not Touch”.

Remember the old days when retail spaces had “DO NOT TOUCH” posters that instructed customers to stay away from products and display pieces. Those days are probably over. Even the small-store owner in the heart of India admits that he