Category Archives: behavior design

bill gates, ALS ice bucket, consumer behavior, marketing

Why is the ALS Ice Bucket Challenge so popular?

Thousands of promotional campaigns are released everyday. In fact, many are well-known social causes yet people fail to act on the message. Then why did the ALS Ice Bucket Challenge succeed where others failed? To begin with, this campaign’s design successfully

bill gates, ALS ice bucket, consumer behavior, marketing

Why is the ALS Ice Bucket Challenge so popular?

Thousands of promotional campaigns are released everyday. In fact, many are well-known social causes yet people fail to act on the message. Then why did the ALS Ice Bucket Challenge succeed where others failed? To begin with, this campaign’s design successfully

behavior design, user behavior, designing healthy behavior, habit formation

Behavior-led Design & my first handwritten presentation

I recently created a hand-written presentation on the Basics of Behavior-led Design that I’d like to share. Why Behavior-led Design? I often develop ideas using frameworks within Behavioral Science and Psychology. They help me structure and test for customer appeal. More importantly, this

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behavior design, user behavior, designing healthy behavior, habit formation

Behavior-led Design & my first handwritten presentation

I recently created a hand-written presentation on the Basics of Behavior-led Design that I’d like to share. Why Behavior-led Design? I often develop ideas using frameworks within Behavioral Science and Psychology. They help me structure and test for customer appeal. More importantly, this

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child behaviors, parenting, how to teach a child, how to talk to toddlers

Good Boy, Bad Boy.

Child educators believe that expressions such as “good boy” or “bad boy” are not recommended when praising or correcting a child. All children are good; it’s their specific behavior that can be perceived as good and bad. Rather than directing

child behaviors, parenting, how to teach a child, how to talk to toddlers

Good Boy, Bad Boy.

Child educators believe that expressions such as “good boy” or “bad boy” are not recommended when praising or correcting a child. All children are good; it’s their specific behavior that can be perceived as good and bad. Rather than directing