Author Archives: Anjali Gupta

The Goddess of Wealth is having it easy!

I’ve recently made a new friend who has spent over 20 years in various banking and financial companies. Having worked so closely with money and its related services, have led him to develop an almost spiritual and healthy relationship with

The Goddess of Wealth is having it easy!

I’ve recently made a new friend who has spent over 20 years in various banking and financial companies. Having worked so closely with money and its related services, have led him to develop an almost spiritual and healthy relationship with

Saying no to Maida (all-purpose flour) – Living in India made it easier

This story was originally published on my Medium.com blog. Two months ago, I decided to make one healthy habit and stick to it. After some deliberation, I realized it would be easier to break an existing unhealthy habit. I came

Saying no to Maida (all-purpose flour) – Living in India made it easier

This story was originally published on my Medium.com blog. Two months ago, I decided to make one healthy habit and stick to it. After some deliberation, I realized it would be easier to break an existing unhealthy habit. I came

Even the Kalahari Bushman wants to come back to his desert

And people ask “Why come back to India?”!? This story was originally published on my Medium.com blog. One of the most shared and discussed topics of my generation is “Reasons for moving back to India from the US” or variations

Even the Kalahari Bushman wants to come back to his desert

And people ask “Why come back to India?”!? This story was originally published on my Medium.com blog. One of the most shared and discussed topics of my generation is “Reasons for moving back to India from the US” or variations

bill gates, ALS ice bucket, consumer behavior, marketing

Why is the ALS Ice Bucket Challenge so popular?

Thousands of promotional campaigns are released everyday. In fact, many are well-known social causes yet people fail to act on the message. Then why did the ALS Ice Bucket Challenge succeed where others failed? To begin with, this campaign’s design successfully

bill gates, ALS ice bucket, consumer behavior, marketing

Why is the ALS Ice Bucket Challenge so popular?

Thousands of promotional campaigns are released everyday. In fact, many are well-known social causes yet people fail to act on the message. Then why did the ALS Ice Bucket Challenge succeed where others failed? To begin with, this campaign’s design successfully

Startup founders and toddlers

What do toddlers and startup founders have in common?

One morning I was walking around in my balcony when suddenly my toddler screamed, “Mumma, you just stepped on my cake! I am a chef, and I am making this beautiful cake with cherries which I had kept right there.” I

Startup founders and toddlers

What do toddlers and startup founders have in common?

One morning I was walking around in my balcony when suddenly my toddler screamed, “Mumma, you just stepped on my cake! I am a chef, and I am making this beautiful cake with cherries which I had kept right there.” I

women shopping behavior, online user behavior

What I learnt from deep diving into women’s shopping behavior

Here are my notes from a wide set of conversations with fashion-conscious women about their shopping behavior: 1. Vision The offline world wins when it comes to vision. I’m not talking about the fancy end goal of shopping, but the literal

women shopping behavior, online user behavior

What I learnt from deep diving into women’s shopping behavior

Here are my notes from a wide set of conversations with fashion-conscious women about their shopping behavior: 1. Vision The offline world wins when it comes to vision. I’m not talking about the fancy end goal of shopping, but the literal

behavior design, user behavior, designing healthy behavior, habit formation

Behavior-led Design & my first handwritten presentation

I recently created a hand-written presentation on the Basics of Behavior-led Design that I’d like to share. Why Behavior-led Design? I often develop ideas using frameworks within Behavioral Science and Psychology. They help me structure and test for customer appeal. More importantly, this

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behavior design, user behavior, designing healthy behavior, habit formation

Behavior-led Design & my first handwritten presentation

I recently created a hand-written presentation on the Basics of Behavior-led Design that I’d like to share. Why Behavior-led Design? I often develop ideas using frameworks within Behavioral Science and Psychology. They help me structure and test for customer appeal. More importantly, this

Featured / Leave a comment