I recently created a hand-written presentation on the Basics of Behavior-led Design that I’d like to share.
Why Behavior-led Design?
I often develop ideas using frameworks within Behavioral Science and Psychology. They help me structure and test for customer appeal. More importantly, this process avoids wasting time and effort in building a product/poster/campaign that’s great-looking or ‘cool’ to use initially, but will be abandoned in a few days. It is a little uncomfortable to talk to customers about behavior, hence many product managers jump straight into building a solution that they can show their bosses or their customers. That’s an expensive and futile approach.
During my days at a startup accelerator I had to evaluate hundreds of ideas and select only a few. To help me stay objective, I created a simple framework to evaluate an idea and test if user adoption will be easy or not. When I wrote a blog on this framework named VIBBHA, many readers/twitterers asked me to share the thought process with an example. That’s what I have attempted to do with this deck (attached above). I have explained the 4 frameworks with a simple example. These frameworks are the ones I consider fundamental to the design process.
Over the last year, I conducted several in-depth customer focus groups and realized that the WHY behind asking the customer a question is often more important than the question itself. These frameworks can also be applied in designing user focus groups and in any exercise where customer understanding is the goal.
The topic is ‘behavior-led’ and behavioral research shows that we retain 30-50% more information if its presented in an informal and visual format (similar to explaining the concepts on a whiteboard). Traditional PowerPoint slides put many readers to sleep, or at least reduce attention considerably. Given this, I decided to take a shot at adopting a hand-written (informal) and somewhat visual approach. Please excuse hand typos and my bad drawing.
I’m hoping to improve and experiment with this skill. I’ve recently got the Jot Pro Stylus to test if I can make my next handwritten presentation on the iPad rather than on paper. It takes some practice to get use to a pointed stylus. If you are aware of better tools do share them with me. Initially, I found it hard to rest my hand without causing marks and multi-touch issues. There are advanced note-taking apps available (NoteShelf, Notability) that solve this problem. I started out using Penultimate (by Evernote) but it was uncomfortable to hold the stylus in mid-air while writing. Also, I need to write very slowly on the iPad which takes some meditative practice.
Hope you like the slides. Do share feedback. Thanks!