behavior design, user behavior, designing healthy behavior, habit formation

Behavior-led Design & my first handwritten presentation

I recently created a hand-written presentation on the Basics of Behavior-led Design that I’d like to share. Why Behavior-led Design? I often develop ideas using frameworks within Behavioral Science and Psychology. They help me structure and test for customer appeal. More importantly, this

Featured / Leave a comment
behavior design, user behavior, designing healthy behavior, habit formation

Behavior-led Design & my first handwritten presentation

I recently created a hand-written presentation on the Basics of Behavior-led Design that I’d like to share. Why Behavior-led Design? I often develop ideas using frameworks within Behavioral Science and Psychology. They help me structure and test for customer appeal. More importantly, this

Featured / Leave a comment
wisdom, self help, changing behavior

How I taught my mind to stop comparing

“Mirror mirror on the wall, who is the fairest of them all?” said the wicked queen in the fairy tale, Snow White and the Seven Dwarfs. That same wicked queen lives in our minds, and ever so often she appears in

Featured / One comment
wisdom, self help, changing behavior

How I taught my mind to stop comparing

“Mirror mirror on the wall, who is the fairest of them all?” said the wicked queen in the fairy tale, Snow White and the Seven Dwarfs. That same wicked queen lives in our minds, and ever so often she appears in

Featured / One comment
Behavior design, Google core competency, user behavior

A new way of mapping tech companies – user first degree or second degree?

Founding DNA does not change. When someone asks me what are the big challenges facing a company of any size, I tend to examine the founding DNA. The challenges ahead are typically a reflection of how the founding DNA defers

Featured / Leave a comment
Behavior design, Google core competency, user behavior

A new way of mapping tech companies – user first degree or second degree?

Founding DNA does not change. When someone asks me what are the big challenges facing a company of any size, I tend to examine the founding DNA. The challenges ahead are typically a reflection of how the founding DNA defers

Featured / Leave a comment
business plan, problem solving, behavior change, design behaviors, startup pitch

Why the ‘Problem’ and ‘Solution’ based format is broken?

For decades every presentation be it a startup pitch, a corporate project or a government plan started out with the sacred ‘Problem’ slide, followed by the equally respected ‘Solution’ slide. I’m voting we modify this format, even for worthy problems and

Featured / 3 comments
business plan, problem solving, behavior change, design behaviors, startup pitch

Why the ‘Problem’ and ‘Solution’ based format is broken?

For decades every presentation be it a startup pitch, a corporate project or a government plan started out with the sacred ‘Problem’ slide, followed by the equally respected ‘Solution’ slide. I’m voting we modify this format, even for worthy problems and

Featured / 3 comments
social behavior change, last mile problems

For the last mile, be prepared to run a different race!

Even the most complex ideas can be made simple and relevant with the help of a story or an example. This is illustrated beautifully by Sendhil Mullainathan, a behavioral economist whose TED talk describes social problems that remain unsolved because

Featured / 6 comments
social behavior change, last mile problems

For the last mile, be prepared to run a different race!

Even the most complex ideas can be made simple and relevant with the help of a story or an example. This is illustrated beautifully by Sendhil Mullainathan, a behavioral economist whose TED talk describes social problems that remain unsolved because

Featured / 6 comments

The Goddess of Wealth is having it easy!

I’ve recently made a new friend who has spent over 20 years in various banking and financial companies. Having worked so closely with money and its related services, have led him to develop an almost spiritual and healthy relationship with

The Goddess of Wealth is having it easy!

I’ve recently made a new friend who has spent over 20 years in various banking and financial companies. Having worked so closely with money and its related services, have led him to develop an almost spiritual and healthy relationship with

Saying no to Maida (all-purpose flour) – Living in India made it easier

This story was originally published on my Medium.com blog. Two months ago, I decided to make one healthy habit and stick to it. After some deliberation, I realized it would be easier to break an existing unhealthy habit. I came

Saying no to Maida (all-purpose flour) – Living in India made it easier

This story was originally published on my Medium.com blog. Two months ago, I decided to make one healthy habit and stick to it. After some deliberation, I realized it would be easier to break an existing unhealthy habit. I came

Even the Kalahari Bushman wants to come back to his desert

And people ask “Why come back to India?”!? This story was originally published on my Medium.com blog. One of the most shared and discussed topics of my generation is “Reasons for moving back to India from the US” or variations

Even the Kalahari Bushman wants to come back to his desert

And people ask “Why come back to India?”!? This story was originally published on my Medium.com blog. One of the most shared and discussed topics of my generation is “Reasons for moving back to India from the US” or variations

bill gates, ALS ice bucket, consumer behavior, marketing

Why is the ALS Ice Bucket Challenge so popular?

Thousands of promotional campaigns are released everyday. In fact, many are well-known social causes yet people fail to act on the message. Then why did the ALS Ice Bucket Challenge succeed where others failed? To begin with, this campaign’s design successfully

bill gates, ALS ice bucket, consumer behavior, marketing

Why is the ALS Ice Bucket Challenge so popular?

Thousands of promotional campaigns are released everyday. In fact, many are well-known social causes yet people fail to act on the message. Then why did the ALS Ice Bucket Challenge succeed where others failed? To begin with, this campaign’s design successfully

Startup founders and toddlers

What do toddlers and startup founders have in common?

One morning I was walking around in my balcony when suddenly my toddler screamed, “Mumma, you just stepped on my cake! I am a chef, and I am making this beautiful cake with cherries which I had kept right there.” I

Startup founders and toddlers

What do toddlers and startup founders have in common?

One morning I was walking around in my balcony when suddenly my toddler screamed, “Mumma, you just stepped on my cake! I am a chef, and I am making this beautiful cake with cherries which I had kept right there.” I

women shopping behavior, online user behavior

What I learnt from deep diving into women’s shopping behavior

Here are my notes from a wide set of conversations with fashion-conscious women about their shopping behavior: 1. Vision The offline world wins when it comes to vision. I’m not talking about the fancy end goal of shopping, but the literal

women shopping behavior, online user behavior

What I learnt from deep diving into women’s shopping behavior

Here are my notes from a wide set of conversations with fashion-conscious women about their shopping behavior: 1. Vision The offline world wins when it comes to vision. I’m not talking about the fancy end goal of shopping, but the literal

behavior, wisdom, spiritual introspection

Two Questions for the visible and invisible you

One of my life goals is to live with awareness, and to use that awareness to improve some aspect of myself every day. The improvement must be at a fundamental (mind/body/thought) level. I am not referring to goals such as “be

behavior, wisdom, spiritual introspection

Two Questions for the visible and invisible you

One of my life goals is to live with awareness, and to use that awareness to improve some aspect of myself every day. The improvement must be at a fundamental (mind/body/thought) level. I am not referring to goals such as “be

domestic help in india, maid in india, nanny, dowry, gender bias, behavior change, social behaviors

The innocent question I could not answer

The Northeast is a very different part in India. Not because of its natural beauty, or the way its people look or dress. It’s how they behave and what they practice. I experience this difference everyday right here in Bangalore.

domestic help in india, maid in india, nanny, dowry, gender bias, behavior change, social behaviors

The innocent question I could not answer

The Northeast is a very different part in India. Not because of its natural beauty, or the way its people look or dress. It’s how they behave and what they practice. I experience this difference everyday right here in Bangalore.

women in workforce, work life balance, working mothers, social behavior change

Dear Media, please give women a break!

This morning I received an email from my toddler’s preschool, titled “Meet our team” with a list of names – 22 women including leads, teachers, trainers, admin, helpers, etc. All women. This is an industry dominated by women, in fact

women in workforce, work life balance, working mothers, social behavior change

Dear Media, please give women a break!

This morning I received an email from my toddler’s preschool, titled “Meet our team” with a list of names – 22 women including leads, teachers, trainers, admin, helpers, etc. All women. This is an industry dominated by women, in fact

wisdom, self help, balance at work, productivity habits, behavior change

The 3 B’s that define my work

I recently took a sabbatical from ‘structured’ work to allow me to spend unregulated amount of time with my son. This was important to me and to him. Now that he’s started preschool and settled into another routine, I’ve returned

wisdom, self help, balance at work, productivity habits, behavior change

The 3 B’s that define my work

I recently took a sabbatical from ‘structured’ work to allow me to spend unregulated amount of time with my son. This was important to me and to him. Now that he’s started preschool and settled into another routine, I’ve returned

customer feedback, customer behavior, seeking feedback

When giving feedback feels like playing with fire!

Have you ever experienced a situation where your brain is all clogged up with obvious feedback you must share as a customer, but your heart won’t let you do it the way you imagined? Imagine that you are usually a

customer feedback, customer behavior, seeking feedback

When giving feedback feels like playing with fire!

Have you ever experienced a situation where your brain is all clogged up with obvious feedback you must share as a customer, but your heart won’t let you do it the way you imagined? Imagine that you are usually a

child behaviors, parenting, how to teach a child, how to talk to toddlers

Good Boy, Bad Boy.

Child educators believe that expressions such as “good boy” or “bad boy” are not recommended when praising or correcting a child. All children are good; it’s their specific behavior that can be perceived as good and bad. Rather than directing

child behaviors, parenting, how to teach a child, how to talk to toddlers

Good Boy, Bad Boy.

Child educators believe that expressions such as “good boy” or “bad boy” are not recommended when praising or correcting a child. All children are good; it’s their specific behavior that can be perceived as good and bad. Rather than directing

arun shorie, behavior change, mother heart

Approaching people with a thank-you

I happened to see Arun Shourie at the airport while waiting for my flight announcement. Soft spoken, gentle and a very simple person. I decided to talk to him because I’ve always wanted to thank him for writing the book – Does He

arun shorie, behavior change, mother heart

Approaching people with a thank-you

I happened to see Arun Shourie at the airport while waiting for my flight announcement. Soft spoken, gentle and a very simple person. I decided to talk to him because I’ve always wanted to thank him for writing the book – Does He

customer behavior, customer service, luxury service design,

Luxury lies in the eyes of the beholder

“We’re a luxury brand.”  When this statement is made by a marketer of a service provider, I am forced to think deeply about what constitutes luxury for the customer. And often I find, that marketers of services who segment themselves

customer behavior, customer service, luxury service design,

Luxury lies in the eyes of the beholder

“We’re a luxury brand.”  When this statement is made by a marketer of a service provider, I am forced to think deeply about what constitutes luxury for the customer. And often I find, that marketers of services who segment themselves

social behavior, silence at work, behavior change

Seeking Quiet

I recently read an article about how “being quiet” is no longer the norm, but rather a request that has to made repeatedly. To quote, It’s a pathology that seems increasingly common, I suspect in part because people now spend so much

social behavior, silence at work, behavior change

Seeking Quiet

I recently read an article about how “being quiet” is no longer the norm, but rather a request that has to made repeatedly. To quote, It’s a pathology that seems increasingly common, I suspect in part because people now spend so much

Brainstorming is about picking the right brains!

The best way to evolve an idea(s) is to discuss the premise with smart (& nice) people. An important caveat is to ensure the person has direct experience or interest in the problem area. He/she is either an expert and

Brainstorming is about picking the right brains!

The best way to evolve an idea(s) is to discuss the premise with smart (& nice) people. An important caveat is to ensure the person has direct experience or interest in the problem area. He/she is either an expert and

healthy eating behaviors, eating habits, behavior change

A few tips on ‘My Washing Machine Diet’

This is a follow up to an article that I published on Medium.com which talks about how I’ve attempted to change my eating habits (focusing more on ‘how to eat’ rather than ‘what to eat’). I’m sharing some useful tips

healthy eating behaviors, eating habits, behavior change

A few tips on ‘My Washing Machine Diet’

This is a follow up to an article that I published on Medium.com which talks about how I’ve attempted to change my eating habits (focusing more on ‘how to eat’ rather than ‘what to eat’). I’m sharing some useful tips

education models, classroom behavior, improve teaching methods, future of education

The future of education – one curriculum may not fit all?

I wrote a piece on the future of education which was published on YourStory.in: If you set out to reinvent education, what would you do? Would you disrupt the current model of  learning, or would you integrate with the current

education models, classroom behavior, improve teaching methods, future of education

The future of education – one curriculum may not fit all?

I wrote a piece on the future of education which was published on YourStory.in: If you set out to reinvent education, what would you do? Would you disrupt the current model of  learning, or would you integrate with the current