Posts Tagged: consumer behavior
Why the ‘Problem’ and ‘Solution’ based format is broken?
For decades every presentation be it a startup pitch, a corporate project or a government plan started out with the sacred ‘Problem’ slide, followed by the equally respected ‘Solution’ slide. I’m voting we modify this format, even for worthy problems and
Why the ‘Problem’ and ‘Solution’ based format is broken?
For decades every presentation be it a startup pitch, a corporate project or a government plan started out with the sacred ‘Problem’ slide, followed by the equally respected ‘Solution’ slide. I’m voting we modify this format, even for worthy problems and
Why I stopped using the phrase “This is not rocket science.”
If you say, “My idea did not work out.” Reply: I can see why it won’t work. Blah Blah…[An explanation follows] If you had said, “My idea worked!” Reply: Great! I can see why it would work. Blah Blah…[An explanation follows] I am 100% sure
Why I stopped using the phrase “This is not rocket science.”
If you say, “My idea did not work out.” Reply: I can see why it won’t work. Blah Blah…[An explanation follows] If you had said, “My idea worked!” Reply: Great! I can see why it would work. Blah Blah…[An explanation follows] I am 100% sure
Facing the truth of E-commerce. The business of selling pixels.
Over the last few weeks, I’ve had in-depth conversations with three different e-commerce businesses. 1. An online aggregator for offline designers across India, selling unique accessories for men and women. 2. A peer-2-peer social lending (microfinance) platform where one can give
Facing the truth of E-commerce. The business of selling pixels.
Over the last few weeks, I’ve had in-depth conversations with three different e-commerce businesses. 1. An online aggregator for offline designers across India, selling unique accessories for men and women. 2. A peer-2-peer social lending (microfinance) platform where one can give
What makes online content viral?
I recently read a research paper that attempted to answer this question. I thought it would be useful to summarize some of the key findings. The conclusions were based on the content sharing patterns of NYTimes. This is a myth
What makes online content viral?
I recently read a research paper that attempted to answer this question. I thought it would be useful to summarize some of the key findings. The conclusions were based on the content sharing patterns of NYTimes. This is a myth
The End of “Do Not Touch”.
Remember the old days when retail spaces had “DO NOT TOUCH” posters that instructed customers to stay away from products and display pieces. Those days are probably over. Even the small-store owner in the heart of India admits that he
The End of “Do Not Touch”.
Remember the old days when retail spaces had “DO NOT TOUCH” posters that instructed customers to stay away from products and display pieces. Those days are probably over. Even the small-store owner in the heart of India admits that he
Habitually Yours!
Habit is the latest buzzword in Consumer Web. Habituated users have made Facebook, Twitter and recently Pinterest wildly successful. Who needs to be reminded to visit Facebook? (I know folks who are trying to break that habit!) Although virality got
Habitually Yours!
Habit is the latest buzzword in Consumer Web. Habituated users have made Facebook, Twitter and recently Pinterest wildly successful. Who needs to be reminded to visit Facebook? (I know folks who are trying to break that habit!) Although virality got
The secret of marketing ‘happiness’
Of late there’s a lot of “happiness” around us. Whether in India or any other country, from Domino’s Pizza (Khushiyon ki Home Delivery) to Max New York Life Insurance (Khushiyon Ki Planning), or Coke with its global ‘Open Happiness’ campaign. Almost in
The secret of marketing ‘happiness’
Of late there’s a lot of “happiness” around us. Whether in India or any other country, from Domino’s Pizza (Khushiyon ki Home Delivery) to Max New York Life Insurance (Khushiyon Ki Planning), or Coke with its global ‘Open Happiness’ campaign. Almost in
Does your pricing strategy suffer from logical thinking?
Have you looked at a pricing plan and wondered what the hell is going on? A. $50 – Internet Only Subscription B. $100 – Print Only Subscription C. $100 – Internet and Print Subscription When pricing products I had often
Does your pricing strategy suffer from logical thinking?
Have you looked at a pricing plan and wondered what the hell is going on? A. $50 – Internet Only Subscription B. $100 – Print Only Subscription C. $100 – Internet and Print Subscription When pricing products I had often
At work, get your calories by feeding on Customer Delight.
It has taken me a while, and several mistakes, to fully imbibe and crystallize the difference between ‘junk’ work and ‘real’ work. I guess I needed to get away from the noise and work on a small project with someone
At work, get your calories by feeding on Customer Delight.
It has taken me a while, and several mistakes, to fully imbibe and crystallize the difference between ‘junk’ work and ‘real’ work. I guess I needed to get away from the noise and work on a small project with someone
