bill gates, ALS ice bucket, consumer behavior, marketing

Why is the ALS Ice Bucket Challenge so popular?

Thousands of promotional campaigns are released everyday. In fact, many are well-known social causes yet people fail to act on the message. Then why did the ALS Ice Bucket Challenge succeed where others failed? To begin with, this campaign’s design successfully

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bill gates, ALS ice bucket, consumer behavior, marketing

Why is the ALS Ice Bucket Challenge so popular?

Thousands of promotional campaigns are released everyday. In fact, many are well-known social causes yet people fail to act on the message. Then why did the ALS Ice Bucket Challenge succeed where others failed? To begin with, this campaign’s design successfully

Featured / Leave a comment
Startup founders and toddlers

What do toddlers and startup founders have in common?

One morning I was walking around in my balcony when suddenly my toddler screamed, “Mumma, you just stepped on my cake! I am a chef, and I am making this beautiful cake with cherries which I had kept right there.” I

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Startup founders and toddlers

What do toddlers and startup founders have in common?

One morning I was walking around in my balcony when suddenly my toddler screamed, “Mumma, you just stepped on my cake! I am a chef, and I am making this beautiful cake with cherries which I had kept right there.” I

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behavior design, user behavior, designing healthy behavior, habit formation

Behavior-led Design & my first handwritten presentation

I recently created a hand-written presentation on the Basics of Behavior-led Design, as part of my work on Unusual Lab. Why Behavior-led Design? I often develop ideas using frameworks within Behavioral Science and Psychology. They help me structure and test for customer appeal.

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behavior design, user behavior, designing healthy behavior, habit formation

Behavior-led Design & my first handwritten presentation

I recently created a hand-written presentation on the Basics of Behavior-led Design, as part of my work on Unusual Lab. Why Behavior-led Design? I often develop ideas using frameworks within Behavioral Science and Psychology. They help me structure and test for customer appeal.

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Behavior design, Google core competency, user behavior

A new way of mapping tech companies – user first degree or second degree?

Founding DNA does not change. When someone asks me what are the big challenges facing a company of any size, I tend to examine the founding DNA. The challenges ahead are typically a reflection of how the founding DNA defers

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Behavior design, Google core competency, user behavior

A new way of mapping tech companies – user first degree or second degree?

Founding DNA does not change. When someone asks me what are the big challenges facing a company of any size, I tend to examine the founding DNA. The challenges ahead are typically a reflection of how the founding DNA defers

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business plan, problem solving, behavior change, design behaviors, startup pitch

Why the ‘Problem’ and ‘Solution’ based format is broken?

For decades every presentation be it a startup pitch, a corporate project or a government plan started out with the sacred ‘Problem’ slide, followed by the equally respected ‘Solution’ slide. I’m voting we modify this format, even for worthy problems and

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business plan, problem solving, behavior change, design behaviors, startup pitch

Why the ‘Problem’ and ‘Solution’ based format is broken?

For decades every presentation be it a startup pitch, a corporate project or a government plan started out with the sacred ‘Problem’ slide, followed by the equally respected ‘Solution’ slide. I’m voting we modify this format, even for worthy problems and

Featured / 3 comments
social behavior change, last mile problems

For the last mile, be prepared to run a different race!

Even the most complex ideas can be made simple and relevant with the help of a story or an example. This is illustrated beautifully by Sendhil Mullainathan, a behavioral economist whose TED talk describes social problems that remain unsolved because

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social behavior change, last mile problems

For the last mile, be prepared to run a different race!

Even the most complex ideas can be made simple and relevant with the help of a story or an example. This is illustrated beautifully by Sendhil Mullainathan, a behavioral economist whose TED talk describes social problems that remain unsolved because

Featured / 6 comments
women shopping behavior, online user behavior

What I learnt from deep diving into women’s shopping behavior

Here are my notes from a wide set of conversations with fashion-conscious women about their shopping behavior: 1. Vision The offline world wins when it comes to vision. I’m not talking about the fancy end goal of shopping, but the literal

women shopping behavior, online user behavior

What I learnt from deep diving into women’s shopping behavior

Here are my notes from a wide set of conversations with fashion-conscious women about their shopping behavior: 1. Vision The offline world wins when it comes to vision. I’m not talking about the fancy end goal of shopping, but the literal

behavior, wisdom, spiritual introspection

Two Questions for the visible and invisible you

One of my life goals is to live with awareness, and to use that awareness to improve some aspect of myself every day. The improvement must be at a fundamental (mind/body/thought) level. I am not referring to goals such as “be

behavior, wisdom, spiritual introspection

Two Questions for the visible and invisible you

One of my life goals is to live with awareness, and to use that awareness to improve some aspect of myself every day. The improvement must be at a fundamental (mind/body/thought) level. I am not referring to goals such as “be

wisdom, self help, changing behavior

How I taught my mind to stop comparing

“Mirror mirror on the wall, who is the fairest of them all?” said the wicked queen in the fairy tale, Snow White and the Seven Dwarfs. That same wicked queen lives in our minds, and ever so often she appears in

wisdom, self help, changing behavior

How I taught my mind to stop comparing

“Mirror mirror on the wall, who is the fairest of them all?” said the wicked queen in the fairy tale, Snow White and the Seven Dwarfs. That same wicked queen lives in our minds, and ever so often she appears in

domestic help in india, maid in india, nanny, dowry, gender bias, behavior change, social behaviors

The innocent question I could not answer

The Northeast is a very different part in India. Not because of its natural beauty, or the way its people look or dress. It’s how they behave and what they practice. I experience this difference everyday right here in Bangalore.

domestic help in india, maid in india, nanny, dowry, gender bias, behavior change, social behaviors

The innocent question I could not answer

The Northeast is a very different part in India. Not because of its natural beauty, or the way its people look or dress. It’s how they behave and what they practice. I experience this difference everyday right here in Bangalore.