poster 1

The 3 B’s that define my work

I recently took a sabbatical from ‘structured’ work to allow me to spend unregulated amount of time with my son. This was important to me and to him. Now that he’s started preschool and settled into another routine, I’ve returned

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poster 1

The 3 B’s that define my work

I recently took a sabbatical from ‘structured’ work to allow me to spend unregulated amount of time with my son. This was important to me and to him. Now that he’s started preschool and settled into another routine, I’ve returned

Featured / 4 comments
fire

When giving feedback feels like playing with fire!

Have you ever experienced a situation where your brain is all clogged up with obvious feedback you must share as a customer, but your heart won’t let you do it the way you imagined? Imagine that you are usually a

Featured / One comment
fire

When giving feedback feels like playing with fire!

Have you ever experienced a situation where your brain is all clogged up with obvious feedback you must share as a customer, but your heart won’t let you do it the way you imagined? Imagine that you are usually a

Featured / One comment
bose headphones

Luxury lies in the eyes of the beholder

“We’re a luxury brand.”  When this statement is made by a marketer of a service provider, I am forced to think deeply about what constitutes luxury for the customer. And often I find, that marketers of services who segment themselves

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bose headphones

Luxury lies in the eyes of the beholder

“We’re a luxury brand.”  When this statement is made by a marketer of a service provider, I am forced to think deeply about what constitutes luxury for the customer. And often I find, that marketers of services who segment themselves

Featured / Leave a comment
The classroom

The future of education – one curriculum may not fit all?

I wrote a piece on the future of education which was published on YourStory.in: If you set out to reinvent education, what would you do? Would you disrupt the current model of  learning, or would you integrate with the current

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The classroom

The future of education – one curriculum may not fit all?

I wrote a piece on the future of education which was published on YourStory.in: If you set out to reinvent education, what would you do? Would you disrupt the current model of  learning, or would you integrate with the current

Featured / Leave a comment
Google graph

A new way of mapping tech companies – user first degree or second degree?

Founding DNA does not change. When someone asks me what are the big challenges facing a company of any size, I tend to examine the founding DNA. The challenges ahead are typically a reflection of how the founding DNA defers

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Google graph

A new way of mapping tech companies – user first degree or second degree?

Founding DNA does not change. When someone asks me what are the big challenges facing a company of any size, I tend to examine the founding DNA. The challenges ahead are typically a reflection of how the founding DNA defers

Featured / Leave a comment
customer_delight

Why the ‘Problem’ and ‘Solution’ based format is broken?

For decades every presentation be it a startup pitch, a corporate project or a government plan started out with the sacred ‘Problem’ slide, followed by the equally respected ‘Solution’ slide. I’m voting we modify this format, even for worthy problems and

Featured / 3 comments
customer_delight

Why the ‘Problem’ and ‘Solution’ based format is broken?

For decades every presentation be it a startup pitch, a corporate project or a government plan started out with the sacred ‘Problem’ slide, followed by the equally respected ‘Solution’ slide. I’m voting we modify this format, even for worthy problems and

Featured / 3 comments

Valuable hires for making your company future-ready.

As the world becomes increasing data driven and consumers become increasingly distracted and cognitively unavailable, there is going to be a massive need for smart people who can build products that allow for such conditions. Not folks who are plain smart, but

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Valuable hires for making your company future-ready.

As the world becomes increasing data driven and consumers become increasingly distracted and cognitively unavailable, there is going to be a massive need for smart people who can build products that allow for such conditions. Not folks who are plain smart, but

Featured / Leave a comment
selling pixels

Facing the truth of E-commerce. The business of selling pixels.

Over the last few weeks, I’ve had in-depth conversations with three different e-commerce businesses. 1. An online aggregator for offline designers across India, selling unique accessories for men and women. 2. A peer-2-peer social lending (microfinance) platform where one can give

Featured / 4 comments
selling pixels

Facing the truth of E-commerce. The business of selling pixels.

Over the last few weeks, I’ve had in-depth conversations with three different e-commerce businesses. 1. An online aggregator for offline designers across India, selling unique accessories for men and women. 2. A peer-2-peer social lending (microfinance) platform where one can give

Featured / 4 comments

Why I cringe when I hear the title “Product Manager”

The word “manage” makes me uncomfortable; less in the context of People, and more in the context of Products, especially Web products that are rapidly owned or discarded by users. Why put the word Manager in the title of someone whose

Featured / 3 comments

Why I cringe when I hear the title “Product Manager”

The word “manage” makes me uncomfortable; less in the context of People, and more in the context of Products, especially Web products that are rapidly owned or discarded by users. Why put the word Manager in the title of someone whose

Featured / 3 comments

Do paper coupons work better for E-commerce?

I’m curious if anyone has simultaneously experimented with both forms of coupons i.e. sent a paper coupon to a random set of customers, and sent an e-coupon of the same value to another random set of customers. Which set had a higher

Featured / 8 comments

Do paper coupons work better for E-commerce?

I’m curious if anyone has simultaneously experimented with both forms of coupons i.e. sent a paper coupon to a random set of customers, and sent an e-coupon of the same value to another random set of customers. Which set had a higher

Featured / 8 comments

The secret of marketing ‘happiness’

Of late there’s a lot of “happiness” around us. Whether in India or any other country, from Domino’s Pizza (Khushiyon ki Home Delivery) to Max New York Life Insurance (Khushiyon Ki Planning), or Coke with its global ‘Open Happiness’ campaign. Almost in

Featured / 5 comments

The secret of marketing ‘happiness’

Of late there’s a lot of “happiness” around us. Whether in India or any other country, from Domino’s Pizza (Khushiyon ki Home Delivery) to Max New York Life Insurance (Khushiyon Ki Planning), or Coke with its global ‘Open Happiness’ campaign. Almost in

Featured / 5 comments
price_tag

Think outside the Price.

In an earlier post, I had mentioned that 2012 will see the “Return of Simplicity” to marketing. The recent announcement by J.C. Penney is a great example -”Penney is getting rid of the hundreds of sales it offers each year

Featured / One comment
price_tag

Think outside the Price.

In an earlier post, I had mentioned that 2012 will see the “Return of Simplicity” to marketing. The recent announcement by J.C. Penney is a great example -”Penney is getting rid of the hundreds of sales it offers each year

Featured / One comment
The last mile of the marathon

For the last mile, be prepared to run a different race!

Even the most complex ideas can be made simple and relevant with the help of a story or an example. This is illustrated beautifully by Sendhil Mullainathan, a behavioral economist whose TED talk describes social problems that remain unsolved because

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The last mile of the marathon

For the last mile, be prepared to run a different race!

Even the most complex ideas can be made simple and relevant with the help of a story or an example. This is illustrated beautifully by Sendhil Mullainathan, a behavioral economist whose TED talk describes social problems that remain unsolved because

Featured / 6 comments
laundry basket

A few tips on ‘My Washing Machine Diet’

This is a follow up to an article that I published on Medium.com which talks about how I’ve attempted to change my eating habits (focusing more on ‘how to eat’ rather than ‘what to eat’). I’m sharing some useful tips

laundry basket

A few tips on ‘My Washing Machine Diet’

This is a follow up to an article that I published on Medium.com which talks about how I’ve attempted to change my eating habits (focusing more on ‘how to eat’ rather than ‘what to eat’). I’m sharing some useful tips

5-Year founder

FYI – The big trend is FYF

An unintended outcome of spending many years at tough problems is an internal bias for bigger and bolder ideas. When selecting a problem to work on or invest in, one may still goof up on many fronts – early traction, trend

5-Year founder

FYI – The big trend is FYF

An unintended outcome of spending many years at tough problems is an internal bias for bigger and bolder ideas. When selecting a problem to work on or invest in, one may still goof up on many fronts – early traction, trend